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Reduce PPC spend from the current 1.2 million pounds a year for highly competitive Pay Per Click keywords like Bad Credit loans , Loans for Bad Credit , Adverse credit loans ,Consolidation Loans,Debt Consolidation Loans which range from £5 to £15 cost per click in google adwords
Looked for marketing verticals & traffic generators that are not directly paid for advertising so (SEO) search engine optimisation been a natural traffic source and unpaid was select to incorporate Page 1 listings and test other forms of natural traffic online
SEO | Social | Q&A | Reviews
We achieved this milestone with optimising natural SEO traffic from 3 main project tasks first with technical seo best practices then On page SEO and finally one of the main drivers is OFF page SEO it took period of 12-14 months in total with a incline of month on month increases to gain higher positions over time to rankings on page 1 in the top 3 places saving 1.2million pounds per year.
- Saved 1.2 Million pounds spend over the next year
- Website Conversions to over 400 Loan leads a day
- Stopped Google Adwords Paid Traffic ( and OMG would you believe not one phone call from google to say Hi Guys how is it going! i see you stopped you 1.2 million spend a year !