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Challenge
Reduce PPC spend from the current £300k pounds a Month Thats £3.6 Million a year for highly competitive Pay Per Click keywords like IVA Debt, Debt management ,Debt consolidation which range from £10 to £20 cost per click in google adwords 2012
Solution
Looked for marketing verticals & traffic generators that are not directly paid for advertising so (SEO) search engine optimisation been a natural traffic source and unpaid was select to incorporate Page 1 listings and test other forms of natural traffic online
SEO | Social | Q&A | Reviews
The Result of Our work
We achieved this milestone with optimising natural SEO traffic from 3 main project tasks first with technical seo best practices then On page SEO and finally one of the main drivers is OFF page SEO it took period of 18 months in total with a incline of month on month increases to gain higher positions over time to rankings on page 1 in the top 3 places from primary and lots of long tailed keyterms.
Over 1 Year ranking now for an extra 1,213 Keywords inc the major “IVA” word a £20 per click keyterm, if paying for 803 “IVA” visitors clicks would have cost £16,060 per month
Dec 2010 - Nov 2011 From: 3118 to 8491 Visitors an Extra 5373 high quality converting IVA Debt Consolidation type keywords driving massive value
