Personal Finance Debt Sector

SEO for 1 Year & Massive Value

3.6 million PPC Spend Per Year at £414 pounds cost per acquisition!

The cost of a business to acquire a new customers online is massive and can be double or treble of adverting revenue this is how we reduced a Paid £414 cost per acquisition to a SEO £54 cost per acquisition :-) in Year 2

Project link
Challenge

Challenge

Reduce PPC spend from the current £300k pounds a Month Thats £3.6 Million a year for highly competitive Pay Per Click keywords like IVA Debt, Debt management ,Debt consolidation which range from £10 to £20 cost per click in google adwords 2012

Solution

Solution

Looked for marketing verticals & traffic generators that are not directly paid for advertising so (SEO) search engine optimisation been a natural traffic source and unpaid was select to incorporate Page 1 listings and test other forms of natural traffic online

SEO | Social | Q&A | Reviews

The Result of Our work

The Result of Our work

We achieved this milestone with optimising natural SEO traffic from 3 main project tasks first with technical seo best practices then On page SEO and finally one of the main drivers is OFF page SEO it took period of 18 months in total with a incline of month on month increases to gain higher positions over time to rankings on page 1 in the top 3 places from primary and lots of long tailed keyterms.

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