Top 8 Augmented Reality Campaigns
Augmented Reality Top 8 Campaigns
Augmented reality is a technology that incorporates the digital world with the real world. In a nutshell, augmented reality takes a digital image, usually on a phone or a tablet, and layers it on top of something in the real world to provide the user with an enhanced version of reality, usually creating something fascinating and interactive.
As with most new digital trends, it’s best to look at some examples to fully understand exactly what it is, and how to utilise it in the best way possible. With that in mind, here are eight of the best uses of augmented reality so far.
1 Topshop Dressing Rooms
The Topshop augmented reality dressing rooms proved to be a big hit with shoppers when they tested the idea out in a Moscow store in 2011. Customers stood in front of a screen in the store, seeing how Topshop clothing would look on them without having to go through the hassle of a changing room. For whatever reason, Topshop haven’t made the augmented reality fitting rooms a permanent fixture in any of their stores across the globe but sooner rather than later, other brands will. In fact, Gap have recently released an app that provides a similar service using a 3D model that matches your height, weight and dress size.
Cinema chains should be all over both virtual and augmented reality, and AMC are leading the way. You know those gigantic movie posters you see at the Cinema? They can now do so much more than just show you what’s coming out at the cinema, thanks to the AMC mobile app. Using the app, customers can point their phones at the posters and a trailer for the movie will instantly appear on your phone, as well as information regarding the synopsis, cast and director. That wait time whilst queuing for tickets or popcorn is about to get a whole lot more entertaining.
3 Shisedio Makeup Mirror
The Shisedio makeup mirror works in a similar way to the Topshop augmented reality dressing room, except with makeup instead of clothes. Customers are able to see what the latest makeup looks like on them without having to ‘buy it to try it.’ Shisedio were the first makeup brand to use augmented reality and due to its popularity, a lot of other makeup brands have jumped on it since. A different cosmetic brand, Sephora, have recently taken it one step further by creating an app that allows users to do this from the comfort of their own homes.
4 Pokémon Go
The augmented reality app that took over the world in 2016. Pokémon has been hugely popular all over the globe since its release in 1996, therefore an app that brought popular characters such as Pikachu and Squirtle to life was always going to be a recipe for worldwide success. The game uses the camera, map and location on your phone to add Pokémon and gyms to the area you live in. Then, when walking around your local town, a Pokémon will randomly appear on your phone and, because of the augmented reality aspect, it will look like the Pokémon is actually in your local park or in a bus stop – wherever you find yourself. The aim of the game is to catch as many Pokémon as possible, build their level up and take over gyms. Unfortunately, after a while, the novelty wore off and despite numerous updates it has never gone back to being as popular as it was during the dizzy heights of Summer 2016.
5 Converse Shoe Sampler
Another retail brand that has bought into the concept of augmented reality is Converse. After looking at Topshop’s use of the tech with clothes and Shisedio with makeup, now it’s time to look at how converse have done it with shoes. I know what you’re thinking, “why would you need to do it with shoes when you can just try them on for free without much hassle?” Well, this is where the Converse shoe sampler differs from the aforementioned campaigns. This is an app which you can use at home, rather than having to be in the actual store. Simply download the app, point your phone at your leg and “try on” numerous different converse trainers and if you find a pair that you like, then you can proceed to buy them on the same app.
6 Pepsi Max Bus Shelter
Pepsi Max’s “unbelievable” bus shelter was used as a promotional campaign to demonstrate how “unbelievable” the product really is. They transformed a window on a London bus shelter into a live feed of the road on the other side, meaning they could have a bit of fun with people looking through said window. Due to the vast amount of money Pepsi have, they managed to create something quite spectacular, with all sorts of different scenarios playing out to bemused onlookers who thought they were looking through to an everyday street. UFO’s appeared, monsters were seen climbing out of drains, and robots took over the city. It really was an “unbelievable” use of augmented reality from one of the most well-known brands in the world.
7 Ikea AR Catalogue
The Ikea augmented reality catalogue helps, in a massive way, those who are looking to buy new furniture for their homes. It strives to show people exactly how Ikea furniture would look in their home, so they can get a feel as to whether it would fit in with the theme of the room, as well as size suitability. This saves customers time and money as it prevents regrets once they take the item into their home.
8 Disney Colouring Book
Here is an example of augmented reality being used for the benefit of children. In the digital world that surrounds kids today, it’s difficult to get them excited by colouring, however this app aims to make that possible once more. The aim of this is to bring famous Disney characters to life through a tablet, whilst children colour in the characters in real life at the same time. As a child is colouring in a character, a mobile or tablet has its camera focused on the drawing and as a result, a moving 3D image of the character appears on the mobile or tablet. Who said colouring has to be monotonous or boring?