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Personal Finance Debt Sector

SEO for 1 Year & Massive Value

3.6 million PPC Spend Per Year at £414 pounds cost per acquisition!

The cost of a business to acquire new customers online is massive, this can be double or even treble of adverting revenue.

So we highlighted how we reduced a Paid £414 cost per acquisition PPC model to a one year SEO model of £54 cost per acquisition :-) in Year 2

Project link
Challenge

Challenge

Reduce PPC spend from the current £300k pounds a Month.

Thats £3.6 Million a year for highly competitive Pay Per Click keywords, like IVA Debt, Debt management ,Debt consolidation, which range from £10 to £20 cost per click in google ads

Solution

Solution

Reviewed marketing verticals & traffic generators that are not directly paid for advertising so (SEO) search engine optimisation, been a natural traffic source and unpaid was select to incorporate Page 1 listings and test other forms of natural traffic online.

SEO | Social | Q&A | Reviews

The Result of Our work

The Result of Our work

We achieved this milestone with optimising natural SEO traffic from 3 main project tasks, first with technical SEO best practices, then On page SEO and finally one of the main drivers is OFF page SEO.

It took a period of between 12 -18 months in total, with monthly traffic inclines & reveune increases, to gain higher positions over time, to rankings on page 1 in the top 3 places from primary keyterms to a wide range of long tailed keyterms.

Tell Us About Your Search Project

Let us help you get your business quality traffic online and grow it with passion.

Please, let us know any particular things to check and the best time to contact you by phone (if provided).