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Reduce PPC spend from the current £300k pounds a Month.
Thats £3.6 Million a year for highly competitive Pay Per Click keywords, like IVA Debt, Debt management ,Debt consolidation, which range from £10 to £20 cost per click in google ads
Reviewed marketing verticals & traffic generators that are not directly paid for advertising so (SEO) search engine optimisation, been a natural traffic source and unpaid was select to incorporate Page 1 listings and test other forms of natural traffic online.
SEO | Social | Q&A | Reviews
The Result of Our work
We achieved this milestone with optimising natural SEO traffic from 3 main project tasks, first with technical SEO best practices, then On page SEO and finally one of the main drivers is OFF page SEO.
It took a period of between 12 -18 months in total, with monthly traffic inclines & reveune increases, to gain higher positions over time, to rankings on page 1 in the top 3 places from primary keyterms to a wide range of long tailed keyterms.