Big Name Investment
VR usage has taken off in the past few years, as a result of advances in the technology, shown by big business investing in it – such as Facebook with Oculus. Truly great VR content has already created some of the most talked about content/campaigns – this will only increase over time. Companies from a vast variety of niches are experimenting with VR. A number of big brands have already delved into VR – such as McDonald’s and Virgin.
From AR to VR
Another development to keep an eye on is augmented reality. This differs slightly from VR in that it entails placing the virtual over/into a real physical space. Think Pokémon Go – in which users catch characters who appear in the real world via their smartphone camera. The success of that app in particular, which was monetised by brands within days, shows how impactful AR can be and that it’s already here.
Another technological advancement tied into the future of VR is 360 degree video technology, through cutting-edge cameras. This tech of course helps in the crafting of VR experiences, however 360 video as its own entity is already here. Many large brands have already created 360 video content to be enjoyed by anyone with access to a screen, be it a phone, tablet or your regular PC.
Brands will be able to create more engaging, powerful and immersive experiences. This will enable VR to move past competition in this era of advertising. Advertisers/Brands and consumers are currently in something of a stalemate over content/campaigns vs. ownership of the technology. This is pushing brands to create truly amazing, unique and engaging content.
Our team will guide you through the process.